Marketing & CRM
Bring more dry-cleaning customers back — automatically
Segment customers by spend and recency, send targeted SMS straight from Magnoli, and watch who comes back — without leaving the platform that rings up the order.
Why operators choose Magnoli
Marketing that runs on the data already at your counter
Most dry cleaners bolt on a separate email or SMS tool and re-upload lists by hand. Magnoli's CRM lives on your POS data, so every segment and campaign is built from real order history — no exports, no stale lists.
- 01
Segment by spend, frequency, and recency
Customers group themselves into top spenders, lapsing regulars, and first-timers automatically, so you always know exactly who to reach.
- 02
Targeted SMS straight from Magnoli
Launch win-back and promo campaigns to any segment in a few taps. No separate marketing tool, no list exports — the message goes out from the platform that already knows your customers.
- 03
Win back lapsing regulars automatically
Set a rule once and Magnoli reaches customers who haven't been in lately — before a good customer quietly becomes a lost one.
- 04
See who comes back — and who doesn't
Track repeat-visit and retention cohorts over time, so you can see exactly which campaigns bring customers back and how behavior shifts after each one.
- 05
Loyalty, subscriptions, and promotions built in
Run loyalty rewards, subscription plans, and seasonal promotions from the same system that rings up the order — no third-party loyalty app to reconcile.
- 06
One source of truth with your POS
Every message is informed by real order history, because marketing runs on the same data as the counter, the route, and the customer app.
How it works
Identify customer segments
Group customers by spend, frequency, and recency so you always know exactly who to reach — your top spenders, your lapsing regulars, your first-time visitors.
Customer Segments
Live segments built from retail and route customer history — no exports, no manual lists.
| Segment Name | Members | Last Order | Orders | Total Value | Avg / Piece |
|---|---|---|---|---|---|
| Lapsed Regulars — 60+ DaysWin-back target | 412 | Apr 5 | 3,128 | $94,820 | $7.41 |
| VIP — $450+ Lifetime | 92 | Jun 9 | 2,210 | $61,344 | $9.07 |
| First-Time Visitors — 30 Days | 318 | Jun 11 | 356 | $9,482 | $6.80 |
| Memorial Day Promo — All | 12,686 | Jun 4 | 35,129 | $1,054,581 | $7.42 |
| Route Customers — Weekly | 1,781 | Jun 10 | 7,579 | $210,923 | $6.80 |
| New Movers — Draft Filters | 0 | — | — | — | — |
Top spenders, lapsing regulars, first-time visitors — each segment stays current as orders ring up at the counter.
Send targeted SMS straight from Magnoli
Launch win-back and promo campaigns to any segment in a few taps. No separate marketing tool, no list exports — the message goes out straight from the platform that knows your customers.
Broadcast Configuration
Message content
Advanced Settings
Live preview
Hang Solo
SMS · Marketing
The recipient's message renders here as you type.
0 / 160 characters
The customer line uses a sample name until send — each recipient gets their own from CRM.
See who comes back, again and again
Track who received each campaign and how it landed — sent, delivered, and cost on the broadcast itself, with a per-recipient log — so you can see which campaigns bring customers back.
Stats
ActiveSent
0
Delivered
0
Failed
0
Cost
$0.00
Sending inside today's 8:00 AM – 4:00 PM window · 412 recipients queued
Broadcast Configuration
Sends Log
412| Recipient | Message | Sent At | Status |
|---|---|---|---|
| Maris Ironbloom+1 (628) 555-0101 | Hi Maris, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:02 AM | Delivered |
| Thorne Silversage+1 (628) 555-0117 | Hi Thorne, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:02 AM | Delivered |
| Sable Dawnforge+1 (628) 555-0089 | Hi Sable, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:03 AM | Sent |
| Orin Velvetbrook+1 (628) 555-0064 | Hi Orin, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:03 AM | Delivered |
| Mira Stormwell+1 (628) 555-0142 | Hi Mira, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:04 AM | Failed |
| Cassian Willowvale+1 (628) 555-0178 | Hi Cassian, we miss you at Hang Solo Cleaners! Enjoy 20% off your next dry cleaning order with code COMEBACK20 through Sunday. Reply STOP to opt out. | Jun 12, 8:04 AM | Sent |
Showing 6 of 412 sends · Page 1 of 21
Our guarantees
You won't believe how easy the transition is!
These are our commitments — three promises we stand behind from the first conversation, with no fine print.
Seamless switch
You pick up right where you left off.
Coming from another system? Customers, tickets, balances, and history move with you — fully migrated and ready on day one. No relearning your own business.
Guarantee 01 / 03
Training before launch
Your team starts prepared, not surprised.
Before go-live, every role gets access to a dedicated training app with the exact workflows they need. We share the materials in advance and track completion, so you know who studied before the first day on Magnoli.
Guarantee 02 / 03
A real partner
A dedicated point of contact who knows your floor.
Not a ticket queue. One named expert who understands the intricacies of your operation and is personally accountable for your success.
Guarantee 03 / 03
Ready when you are
See Magnoli's marketing & CRM on your customer base
Pick a time — we will show how Magnoli segments your customers, sends targeted SMS, and tracks who comes back, using your real order history.
Claim Nº 00001
One platform · Every garment · Every location
One platform · Every garment
Ready in 30 min