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Give your customers adry cleaning experiencethat sets you apart

Counter POS · Pickup & delivery · Plant production · Assembly · Customer app · Marketing CRM · Scheduling & payroll · Routes · AI assistant

Coming from SMRT or SPOT

A frictionless transition

We move everything across for you — and you’re live the same day, nothing relearned.

  • Active orders & items
  • Customers & wardrobes
  • Locations & routes
  • Historical sales data

Live in a single day

The platform

See your whole business click into place.

Real-time notifications keep staff informed on customer activity, preferences, order status, exceptions, and follow-ups while the customer is still at the counter.

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Give drivers and managers real-time messages, pickup requests, route optimization, order context, and customer communication from the same system the store uses.

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Customers can manage their wardrobe, track orders, request pickups, add payment methods, manage subscriptions, and stay connected to your brand from their phone.

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Native segmentation and blast campaign tools help operators see what works, bring customers back, and identify churn risk before customers are lost.

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Put scheduled time, actual time, approvals, labor performance, and pieces per operator hour on one screen so managers can act before payroll is due.

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Recognize top performance in the plant, acknowledge special-care instructions by department, surface sendbacks, and help teams understand what needs attention in real time.

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Track checkpoints on every garment at each step of the way, so staff know where every order stands from intake to assembly to customer handoff.

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Give owners instant telemetry on sales, labor, production, route performance, customer behavior, and exceptions from one live source of truth.

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Built for every side of a dry cleaning operation.

One platform, one source of truth — shaped around the people who run the counter, the route, the plant, and the business.

  • Counter staff

    Faster service, fewer missed preferences, clearer customer context.

  • Drivers

    Routes, requests, messages, and order details in one place.

  • Plant teams

    Special care, production status, sendbacks, and performance visibility.

  • Owners

    Real-time data without reconciling disconnected systems.

02

Intelligence

Automation that runs while you sleep

Magnoli watches the operation and acts on it. Customer messages send themselves. Pricing updates ripple across stores. Reports show up before the morning meeting.

magnoli-ai — overnight runRUNNING
$magnoli watch --overnight
1,284 pieces tracked through plant
pricing synced across 3 stores
⚠︎2 orders flagged: missing pieces — assigned to morning shift
daily P&L drafted → inbox 6:00am
report ready. nothing needs you tonight.
  1. 01

    Automated comms

    Order status, ready notifications, and win-back outreach trigger from real activity.

  2. 02

    Smart pricing

    Update prices once and propagate everywhere — counter, app, route, plant.

  3. 03

    Daily reports

    Sales, labor, production, and exceptions delivered before the team arrives.

  4. 04

    Operational decisions

    Recommended actions for routing, staffing, and rework based on yesterday's data.

04

Ecosystem

Software where it makes you stronger.

Vetted partners we invest the time to integrate with properly — because it pushes the industry forward. Secure data, deliberately built integrations. We work side by side with our integration partners to give our customers the most frictionless experience.

Integrated service partners

Merchant services

  • Paystri — Merchant processing
  • REDROCK — Payments & risk
  • Stripe — Online payments

Marketing services

  • Cleaner Marketing — Industry-specific marketing
  • Pixme — Brand and creative

Asset management

  • Invenasset — Smart Control inventory

Professional services

Coming soon

Hardware

  • Metalprogetti — Conveyors & assembly
  • Forenta — Pressing equipment
  • Railex — Conveyor systems
  • Machina Systems — Automated tagging
  • Ingenico — Payments & EMV
  • Clover — Payment terminals
  • Dejavoo — Payment terminals

equipment we trust

05

The team

We won't just leave you hanging.

Switch to Magnoli and you don't get a download link and a good-luck email. We're a team of dry-cleaning industry experts who come to your shop and run the whole installation ourselves — concierge level, from data migration to staff training to opening day.

  • Justin Koh

    Justin Koh

  • Mike Popchuk

    Mike Popchuk

  • Rick Mugno

    Rick Mugno

  • Alex Seizovic

    Alex Seizovic

  • Justin Donegan

    Justin Donegan

  • Nick Platania

    Nick Platania

06

Our guarantees

You won't believe how easy the transition is!

These are our commitments — three promises we stand behind from the first conversation, with no fine print.

  • You pick up right where you left off.

    Coming from another system? Customers, tickets, balances, and history move with you — fully migrated and ready on day one. No relearning your own business.

  • Your team starts prepared, not surprised.

    Before go-live, every role gets access to a dedicated training app with the exact workflows they need. We share the materials in advance and track completion, so you know who studied before the first day on Magnoli.

  • A dedicated point of contact who knows your floor.

    Not a ticket queue. One named expert who understands the intricacies of your operation and is personally accountable for your success.

Ready when you are

Make your next move with Magnoli

See how Magnoli can connect your counter, routes, plant, customers, and leadership team in one dry cleaning operating system.

Claim Nº 00001

One platform · Every garment

Ready in 30 min

Live webinars, built for operators

Can't attend live? We'll send you the recording.

See the schedule
Magnoli — Product overview